Saturday, October 11, 2014

C is for COOKIE... MMMMMMMMMMMinimalism

OK...it's late at night and I'm hungry. I suppose that partially explains why this website caught my eye. Actually I found it while I was looking through a website called minimal sites which I had bookmarked a long time ago; I forget who told me about it. Anyway, I came across the website for früute, a Los Angeles cookie company that hand makes and sells all natural gourmet cookies (and tarts). The simplicity of the site is beautiful. The minimalism of the design and easy navigation allows you to focus on the important thing: the images of the beautiful, delicious-looking cookies (so that you will be enchanted enough to click the "shop cookies" button and order a bunch of them).

I especially like the light background, the grid style layout, the use of just one very calming color amidst the soft black or dark gray of the majority of the text (most of which is lower case), and the excellent photography of the products. And the cookies, tarts, giftbaskets—all gorgeous and unique! These are some of the the most beautiful, unusual cookies I've ever seen! One cool thing is that when you hover over an item, it changes from top view to side view. The cookies and tarts are like pieces of art. The photography is amazing!

It really is a beautifully designed site. The typography is perfect, and everything is easy to find and use. The only criticism I have is that it isn't responsive. Maybe that's coming next.

Check it out:
https://www.fruute.com/tarts





No comments:

Post a Comment